client verge isn’t like any other product on the market-it’s a unique naturally-occurring chemical compound that victoriously leaped over hurdles that skeptics once thought were impossible to overcome. As a result, it’s highly regulated and marketing CBD is a nuanced game that requires careful consideration of regulatory restrictions (both from the FDA and advertising platforms) in addition to understanding how the products themselves are consumed.

Ethical Marketing in the CBD Industry: Strategies for Transparency and Compliance

CBD brand websites can leverage SEO (search engine optimization) to help rank for high-volume CBD search queries by ensuring relevant content and keyword phrases are implemented throughout the website. Carefully crafted whitepapers can also be used to educate consumers and position the brand as a knowledgeable leader within the industry.

Social media can be a powerful marketing tool when utilized correctly. CBD brands can target dedicated social platforms to build awareness and drive traffic. For example, Instagram allows CBD businesses to showcase their products while incorporating links directly into their profiles and accounts.

Email marketing should be a large portion of any CBD ecommerce strategy. With seniors as one of the primary consuming age groups for CBD, communicating to this demographic via their preferred communication medium is key. With springbig’s 30+ Integrations, retailers can easily utilize email marketing tools and CRM features that meet TCPA (telemarketing compliance) regulations while providing streamlined enrollment and unsubscribe functionality.

Boosting visibility with billboards is another effective marketing technique for CBD, especially as the category graduates from niche-market to lifestyle culture. While this may be a costlier approach, positioning CBD ads in specific regions and staying updated on which categories of products are permitted by regional regulators can ensure the brand stays in compliance.

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