CROs are a valuable resource to pharmaceutical, biotechnology and MedTech companies, offering specialized expertise that helps them optimize development timelines. This enables them to save money while increasing the probability of success and delivering treatments to patients faster. This market segment is projected to grow significantly over the next five years, driven by a growing demand for clinical trial services. Read more conversionteam.com

The exact responsibilities of a CRO consulting service will vary depending on the expertise of the consultant or agency. In general, they will work with your business to identify the key conversion process issues and provide recommendations based on data-driven insights. They will also analyze your website and landing pages to find out what’s working and what isn’t. For example, if you have high traffic but low conversion rates, they might recommend adding customer testimonials or clear product descriptions to your website.

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Another crucial aspect of CRO is experimentation. They will run A/B tests to measure the impact of any changes on conversion rates. This will help them improve your site’s user experience and generate more leads. They will also create and manage KPIs to ensure that any improvements are successful.

When selecting a CRO, look for a partner with a strong portfolio of case studies. This will give you a good idea of their previous work and the level of CRO program they can deliver for your business. Additionally, they should be able to understand your products/services and have a deep understanding of the buyer journey.